Category: Management

5 Tools and Software for Online Business Success

Assuming that your business will grow just because it’s rooted in the digital world is a huge mistake that could cost you many growth opportunities. Although building a digital company does come with many perks, there are too many competing businesses out there, and many picky customers prepared to swap your brand for another one in a heartbeat if they find your website too slow, or your customer service agents rude. Enter: digital tools and tech that can be truly helpful on your way to greater digital growth and success.

Continue reading “5 Tools and Software for Online Business Success” →

Instagram Can Grow Organically Through Proficient SEO Usage

If you think Google is the only place for you to get some advice and information then think again. More or less, Instagram is taking that place as well. Just like with Google, people are more attracted to the IG search bar, to find people or any information.

Continue reading “Instagram Can Grow Organically Through Proficient SEO Usage” →

Courses @ IIT Delhi 2020 – EMP in Strategic Innovation, Digital Marketing & Business Analytics

Executive Management Programme

in

Strategic Innovations, Digital Marketing, & Business Analytics

Department of Management Studies,

Indian Institute of Technology Delhi

4th Jan – 7th Jun 2020, Classes on Weekends / National Holidays

Apply Online

Continue reading “Courses @ IIT Delhi 2020 – EMP in Strategic Innovation, Digital Marketing & Business Analytics” →

Want to know how to protect your business from hackers? Read this!

Digitalization of business processes is inevitable, so now most of our activities have moved online. The Internet security for business is essential if you want to succeed. In order to secure any online activity in your workplace getting the best antivirus for business is the key.

Continue reading “Want to know how to protect your business from hackers? Read this!” →

Email Marketing: Should You Go for Custom Infrastructure or an Email Service Provider?

It’s common for techies to want to do it themselves. This is natural and feels normal to them. However, it’s also the case that many techies will want to code their way to a solution regardless of better options available and this is usually a mistake. Overcomplicating simple tasks making them more time-consuming is not the best idea when it comes to delivering emails on a regular basis.

Continue reading “Email Marketing: Should You Go for Custom Infrastructure or an Email Service Provider?” →

Academic Positions Available in IIT Delhi

Academic Associate needed in DMS, IIT Delhi. Looking for a young dynamic professional based out of Delhi / NCR with a zeal to thrive in highly competitive environment. Candidate needs to have excellent communication skills and ability to multi-task and handle documentation/reports. Job deliverables: Supporting academic administration, project administration and training programs. Salary: 2.4 LPA, with a variable of 100% based on performance. Higher starting salary may be given to candidates based on background. Continue reading “Academic Positions Available in IIT Delhi” →

Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions

Title: Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions – insights from user-generated content on Twitter

Authors: Purva Grover, Arpan K Kar, Marijn Janssen and PV Ilavarasan.

Journal: Enterprise Information Systems.  Volume: 13(4)

Abstract: Although blockchain has attracted a great deal of attention from academia and industry there is a lack of studies on acceptance drivers. This study explores blockchain acceptance by mining the collective intelligence of users on Twitter. It maps blockchain user acceptance drivers to technology acceptance constructs. The analysis shows that users are attracted by security, privacy, transparency, trust and traceability aspects provided by blockchain. On Twitter more discussions on blockchain benefits than on drawbacks. Initial coin offering (ICO) is extensively discussed. The study provides guidelines for managers and concludes by presenting the limitations of the study along with future research directions.

Continue reading “Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions” →

9 Unexpected Benefits of Walking Your Dog

Any dog owner can tell you that walking the dog can sometimes feel like a chore, especially if you live somewhere with very cold, hot, or rainy weather. But did you know that giving your dog a daily walk of at least 15 minutes can actually have a whole host of unexpected benefits, over and above a happy, exercised pup?

Continue reading “9 Unexpected Benefits of Walking Your Dog” →