Why businesses need an integrated digital marketing services

One of the thoughts to ponder is in this digital era, when so many companies are jumping the bandwagon for having a presence on the web, why specifically do businesses need an integrated digital marketing services for making their presence felt over the web. Is it something that cannot be done in-house? Continue reading “Why businesses need an integrated digital marketing services” →

Understanding the Career of a Digital Marketeer

The realm of Digital Marketing is a vastly evolving one for brands in India. Its biggest strength is in its potential to reach out to customers to engage with a brand whenever and wherever they choose. For this, marketers need to define a strategy that drives them towards achieving what they want from their audience and that which links to their traditional marketing. Businesses have a lot to lose if they do not embrace the Digital Marketing realm at a time when more Indians are moving to ‘click the mouse’. Continue reading “Understanding the Career of a Digital Marketeer” →

7th Pay Commission Reports are Out

Apparently, based on this recommendation, central government employees (civil servants, IS officers and professors of central universities like IITs / IIMs) may possibly witness a 30% hike in their salary. As per the report in New Indian Express, there is likely to be a five to six per cent annual pay hike of Central Government employees, which again is likely to be linked to tangible performance criterion. Continue reading “7th Pay Commission Reports are Out” →

THE A-Z OF DRY CLEANING CARPETS

WHY NEEDED: In our journey towards unravelling the entire concept of dry cleaning of carpets, we first need to channelise our inquisitive streak and look into the very need of such a practice.  Why at all is dry cleaning  of carpets necessary? The answer is manifold and has various dimensions to it. The very basic reason is that it keeps the carpet free of dirt, grit, accumulated dust and allergens. In addition to that, a clean carpet is always a beautiful carpet and vice-versa! Continue reading “THE A-Z OF DRY CLEANING CARPETS” →

Top 10 Gaming Mouse Facts

Thanks to technology, there are many things that improve our gaming experience and gaming mouse is not an exception. 55 years has gone, since Douglas Engelbart invented world’s first Computer pointing device, with the assistance of Bill English during the 1960’s, which was than patented on November 17, 1970. Strange story behind the mouse invention is that, only in 1973 mouse was first used with the Xerox Alto computer system. Continue reading “Top 10 Gaming Mouse Facts” →

BITS Pilani Team at Coalescence 2015

Bits Pilani students organized an event for the entrepreneurs in Coalescence 2015.  It was an event of competitions and inspiration. In this article, we share some of the quotes of the key experiences of this supportive entrepreneurial venture. These quotes and experiences were an outcome of interviewing the champions of activities while organizing this event. Continue reading “BITS Pilani Team at Coalescence 2015” →

Advantages of enterprise mobility solution in project management

Becoming a mobile- enabled organisation will positively affect your entire IT firm. From individual software application to management and monitoring of the firm, everything will be benefitted by going mobile. Enterprise mobility is very promising as it can effectively improve productivity, provide higher efficiency, and can make interaction with the customer more responsive and effective. What else a firm need to develop? Continue reading “Advantages of enterprise mobility solution in project management” →

Top Women Entrepreneurs in Business – Infographic

Entrepreneurship was traditionally seen as a man’s game, but today that is changing. Discover the women who are shattering the glass ceiling by becoming their own bosses, advancing science and technology, and changing the face of business forever. This infographic showcases some of the world’s most successful businesswomen, while looking at the case for female entrepreneurship globally. Continue reading “Top Women Entrepreneurs in Business – Infographic” →

#Technology #Joke on Metaheuristics

Good deed of the day! In a panel discussion, I mentioned high end analytics (metaheuristics etc) are based on the principles of LSD (Love, Sex and Dhoka).. The audience, the panelists, a group of guys with PhDs, all objected to this oversimplification. But finally I convinced the audience with the examples of bio-inspired computing…. Continue reading “#Technology #Joke on Metaheuristics” →