This is basically a response to some arguments recently voiced regarding global rankings of Indian B-Schools. This is not a detailed document for reference, but a rather response to a facebook post noticed by the Editor. Continue reading “Why Indian B-Schools feature lower in Global Rankings”
What is Predictive Analytics?
Prescient investigation (Predictive Analytics) is the utilization of information, measurable calculations and machine-learning methods to distinguish the probability of future results in view of chronicled information. Prescient investigation (Predictive Analytics) is frequently characterized as foreseeing at a more itemized level of granularity, i.e., producing prescient scores (probabilities) for every individual hierarchical component. Continue reading “What is Predictive Analytics?”
Business Fundas Case Study – Letter for Query
Recently Business Fundas editor got an appreciation email based on a case study which is being used for teaching subjects like web analytics and digital marketing. Sharing the query which was raised by the executive MBA student in University at Buffalo. Maybe some of our readers may find it interesting. Continue reading “Business Fundas Case Study – Letter for Query”
DSS on website selection for internet advertising
We are happy to share with our readers that a brief interview was conducted on the editor of Tech-Talk. We share the details of the queries shared in the discussion in this article. Continue reading “DSS on website selection for internet advertising”
Infographic: Lawyers and Technology
As we evolve to greater adoption towards a digital era, it is surprising that our legal system and its implementers fail to adopt the evolution and technology driven business processes to the extent possible. In this infographic, some interesting insights are provided, brought by a study. Continue reading “Infographic: Lawyers and Technology”
Why businesses need an integrated digital marketing services
One of the thoughts to ponder is in this digital era, when so many companies are jumping the bandwagon for having a presence on the web, why specifically do businesses need an integrated digital marketing services for making their presence felt over the web. Is it something that cannot be done in-house? Continue reading “Why businesses need an integrated digital marketing services”
Understanding the Career of a Digital Marketeer
The realm of Digital Marketing is a vastly evolving one for brands in India. Its biggest strength is in its potential to reach out to customers to engage with a brand whenever and wherever they choose. For this, marketers need to define a strategy that drives them towards achieving what they want from their audience and that which links to their traditional marketing. Businesses have a lot to lose if they do not embrace the Digital Marketing realm at a time when more Indians are moving to ‘click the mouse’. Continue reading “Understanding the Career of a Digital Marketeer”
7th Pay Commission Reports are Out
Apparently, based on this recommendation, central government employees (civil servants, IS officers and professors of central universities like IITs / IIMs) may possibly witness a 30% hike in their salary. As per the report in New Indian Express, there is likely to be a five to six per cent annual pay hike of Central Government employees, which again is likely to be linked to tangible performance criterion. Continue reading “7th Pay Commission Reports are Out”
THE A-Z OF DRY CLEANING CARPETS
WHY NEEDED: In our journey towards unravelling the entire concept of dry cleaning of carpets, we first need to channelise our inquisitive streak and look into the very need of such a practice. Why at all is dry cleaning of carpets necessary? The answer is manifold and has various dimensions to it. The very basic reason is that it keeps the carpet free of dirt, grit, accumulated dust and allergens. In addition to that, a clean carpet is always a beautiful carpet and vice-versa! Continue reading “THE A-Z OF DRY CLEANING CARPETS”
Top 10 Gaming Mouse Facts
Thanks to technology, there are many things that improve our gaming experience and gaming mouse is not an exception. 55 years has gone, since Douglas Engelbart invented world’s first Computer pointing device, with the assistance of Bill English during the 1960’s, which was than patented on November 17, 1970. Strange story behind the mouse invention is that, only in 1973 mouse was first used with the Xerox Alto computer system. Continue reading “Top 10 Gaming Mouse Facts”
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