Content Marketing is the emerging area of digital marketing. A major focus in this domain is creating engaging multimedia content like blog posts, videos and images. A lot of content management strategies focus on engaging with bloggers and innovators with high social network value. It is increasingly gaining in prominence in the emerging era of semantic web, a transformation from the syntactic web. Continue reading “What is content marketing”
Category: Technology
Amazon’s new game engine with its features
Code named Amazon Lumberyard, it has come to stir the competition in gaming engine. This may come as a shocker to a many people as Amazon is widely known for as an online selling site to many of us. But amazon has recently been moving into unchartered territory. Of late it has been very successful in the cloud services industry, having created AWS cloud that has very appealing features. It appears that they have really been busy as they have recently launched a new game engine known as Lumberyard. Continue reading “Amazon’s new game engine with its features”
Account Switching: Instagram’s new update for user’s ease
Well, Christmas comes early for some people. I am referring to the Instagram addicts’.As we all know, Instagram has become top-notch and the darling of all. From celebrities to marketers, I mean, who is not using it? It’s become a thing now that when you get a darling baby, you get to create an account from them at only a few months old. Even two or three months babies are in Instagram. From the latest reports, Instagram recently hit 400 million active users beating some of the giants who have been there since time memorial like Twitter. Continue reading “Account Switching: Instagram’s new update for user’s ease”
Organizing the Cloud Environment with Business Analytics
For a long time, cloud business intelligence was principally the space of startup sellers offering Software as a Service (SaaS) BI devices as different options for the standard on-premises programming sold by the BI market pioneers. However, cloud BI is turning out to be more normal as expanding quantities of corporate clients grasp the cloud computing and SaaS models as a component of their business intelligence strategies. Continue reading “Organizing the Cloud Environment with Business Analytics”
Exploring multi-faceted risk in e-payments
The factors affecting proceeding of any online payments depends on multiple factors of risk perceptions by the consumer. Exploring multi-faceted risk associated with online transactions has been of interest to researchers as these parameters of perceived risk may influence consumer’s acceptance of online and other e-services. Some previous studies have been done on multi-faceted risk in e-services. This study tries to extend this line of research by examining user’s perception on multi-faceted risk in online payment in e-commerce transactions in Indian context. Results of this study indicate users awareness and there risk perception on eleven different facets of risk in e-payment transactions and tries to prioritize these risk facets into three categories based on user perception about them. Continue reading “Exploring multi-faceted risk in e-payments”
What really are Smart Cities
We were having a discussion about what really are smart cities. Popular understanding was that smart cities are all about sprinkling a lot of sensors across the city to collect a lot of information about various activities that are going on in the City like cars travelling on the roads and people using mobile phones to interact with each other using the telecommunication networks. Continue reading “What really are Smart Cities”
What is obtrusive analytics
We keep hearing that analytics is going to change the world in a big way and in fact it is already affecting firms and organisations in a way that could not have been visualised earlier. What is increasingly becoming prominent is that today is not the world where knowledge laden information can be stored free. Continue reading “What is obtrusive analytics”
What are Smart Cities – A Scientific Perspective through Infographics
Smart city innovations are new approaches to holistic management of cities’ physical, socio-economic, environmental, transportation and political assets across all urban domains, typically supported by ICT and open data. The role of technology and the governance of the same is increasingly becoming a challenge that needs to be addressed. In fact, cities can evolve into smart cities only if they become more sustainable, and improve quality of life and economic performance. This can be facilitated through the use of smarter technology. Further to achieve this objective, this requires a shared vision of all stake holders like citizens, public and private organizations and many others. Continue reading “What are Smart Cities – A Scientific Perspective through Infographics”
Top 12 Benefits of Cloud Computing Systems
Cloud computing is changing the way people at envisioning the role of information technology to help businesses grow beyond the regular business as usual and sustaining usual margins and profitability. Indeed today companies are increasingly looking at Cloud Computing as a paradigm that’s solve all there software related challenges and computational strategies. so what do you think are the top 10 benefits of cloud computing that CIOs the world envision the systems to provide an organisation. In this article with deliberate about this dimensions which will provide some benefit to the organisations adopting cloud systems. Continue reading “Top 12 Benefits of Cloud Computing Systems”
WordPress Blogging through a Mobile App
Let us try something different today. what if we could understand the nuances of Technology discussions true dictation through mobile app. Even as we speak here I am trying to portray a blog post by dictating it on the WordPress app which is available in the Android store. Sounds fascinating right I am sure you would like to try blogging by dictating on the mobile it is so much more easier to do it than by typing on keyboard at the desktop or at a laptop. Continue reading “WordPress Blogging through a Mobile App”
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