5 Great Ways Big Data can Help Small Businesses Thrive

Achieving success as a small business owner is no longer just about delivering quality service with a smile. Sure, these factors are still important, but in order to stay competitive and even grow your business in the long run, you need to crunch the numbers, gather valuable data, and put the insights into actionable reports. Nowadays, though, there is so much important data that you need to process on a daily basis, that doing it manually becomes an insurmountable task.

Continue reading “5 Great Ways Big Data can Help Small Businesses Thrive” →

4 Simple Ways To Improve Your Document Security

As our methods of sharing information continue grow and change rapidly, finding the best ways to do it securely is vital in an office environment or even at home. Turning a blind eye after you hit send or print out a document won’t fare well for you in the long run and can leave your personal information vulnerable to interception. It’s important to stay diligent with your data output and recognize any threats before it’s too late. This article will outline a few simple methods that you can implement in your every day life for sharing data securely and maintaining peace of mind in the process.

Continue reading “4 Simple Ways To Improve Your Document Security” →

6 Effective and Simple Tips for the Mobile App Developers of Fintech

Fintech is one of the important terms that are used for describing those companies, which are operating in the sector of financial technology. It is related to the small size startup organizations, which are responsible for developing innovative as well as technological solutions in diverse areas.

Continue reading “6 Effective and Simple Tips for the Mobile App Developers of Fintech” →

Statistics and Techniques to Know To Integrate Email and Instagram Marketing

If you want to survive the high level of competition in this digitized business world then you will need to know and implement all the latest techniques and follow the latest trends followed in business marketing. One thing is for sure that you should not overlook the traditional forms of marketing, such as email marketing.

Continue reading “Statistics and Techniques to Know To Integrate Email and Instagram Marketing” →

5 Tools and Software for Online Business Success

Assuming that your business will grow just because it’s rooted in the digital world is a huge mistake that could cost you many growth opportunities. Although building a digital company does come with many perks, there are too many competing businesses out there, and many picky customers prepared to swap your brand for another one in a heartbeat if they find your website too slow, or your customer service agents rude. Enter: digital tools and tech that can be truly helpful on your way to greater digital growth and success.

Continue reading “5 Tools and Software for Online Business Success” →

Instagram Can Grow Organically Through Proficient SEO Usage

If you think Google is the only place for you to get some advice and information then think again. More or less, Instagram is taking that place as well. Just like with Google, people are more attracted to the IG search bar, to find people or any information.

Continue reading “Instagram Can Grow Organically Through Proficient SEO Usage” →

Courses @ IIT Delhi 2020 – EMP in Strategic Innovation, Digital Marketing & Business Analytics

Executive Management Programme

in

Strategic Innovations, Digital Marketing, & Business Analytics

Department of Management Studies,

Indian Institute of Technology Delhi

4th Jan – 7th Jun 2020, Classes on Weekends / National Holidays

Apply Online

Continue reading “Courses @ IIT Delhi 2020 – EMP in Strategic Innovation, Digital Marketing & Business Analytics” →

Why Instagram Is the Ideal Platform for Influencer Marketing

The photo-sharing platform has started to observe a tremendous growth and it is currently one of the favorite social media platforms of most of the big as well as small brands. Over the years, influencer marketing has also gained popularity and managed to revolutionize the entire manner in which the businesses keep appealing to the audience. The strategy of influencer marketing is responsible for providing an authentic and effective way of selling goods and services to customers. This strategy allows the brands to stay in the minds of the customers forever. According to www.digitaldoughnut.com, brands are going to spend 19 million dollars on promoting their services and products.

Continue reading “Why Instagram Is the Ideal Platform for Influencer Marketing” →

Set Up International Websites To Get More Online Business

In this day and age almost every business has gone online. This is because they can do their business beyond their local demographics and geo limits. However, doing business on a global scale is not easy especially when you have to reach out to people of different cultural and traditional background. All will have different needs, choices and preferences that you will need to cater to.

Continue reading “Set Up International Websites To Get More Online Business” →

How To Deal With Negative Reviews And Improve Your Online Reputation

Research shows that 57 percent of customers will not patronize a business with less than a 4-star rating online. This means that if previous customers gave your business unfavorable feedback, any future transactions will be affected. Negative reviews will also prevent you from impressing your potential clients. If you have already incurred negative feedback online, you can still regain a favorable reputation by following these helpful tips.

Continue reading “How To Deal With Negative Reviews And Improve Your Online Reputation” →