Technology, Business and Society
Every business needs a digital presence. If you have an app or if you’re doing e-commerce you’ll have to deal with getting the proper software, and running it on the proper hardware configuration.
Continue reading “What Kind of Server Does Your Business Need?”
Any dog owner can tell you that walking the dog can sometimes feel like a chore, especially if you live somewhere with very cold, hot, or rainy weather. But did you know that giving your dog a daily walk of at least 15 minutes can actually have a whole host of unexpected benefits, over and above a happy, exercised pup?
Continue reading “9 Unexpected Benefits of Walking Your Dog”
A programme under Continuing Education Programme of IIT Delhi.
Continue reading “Data and Decision Sciences Consulting | IIT Delhi 2019”
This data is taken from QS Ranking based on data scored by individual parameter both for International Top Universities and Indian Top Universities for Business and Management category. Major differences come from Employer reputation and academic reputation. However interestingly, research outcomes are relatively similar.
The infographic is created for informational purposes only.
Continue reading “Management Education in India and Global – A Comparative Analysis”
International Journal of Information Management, Volume 48, October 2019, Pages 39-52
Abstract
Social media had been extensively used for communication and networking purposes among corporates. Literature indicates social media platforms had also been used by the firms for building relationship with different stakeholders (i.e. customers, employees, investors and neighbouring communities). But there exists a gap in literature, whether social capital present on social media can be used for building corporate reputation (CR) in the society. Literature indicates corporate social responsibility (CSR) impacts CR. Therefore this study explores how CSR messages on social media impacts CR. For this study assumption was made that all the concerns and issues raised by Sustainable Development Goals (SDGs) are the social responsibilities of the CEOs. The study tries to explore this gap by analysing the tweets posted by two group of CEOs, i.e. CEOs in top 200 fortune companies and top 100 social influencer CEOs. Continue reading “Impact of Corporate Social Responsibility on Reputation – Insights from Tweets on Sustainable Development Goals by CEOs”
Digital marketing, which includes search engine optimization (SEO), is a trending business and it’s foreseen as the next big thing this year. And why not. Everybody is embracing digital technology. E-commerce and even companies that started as a physical store are trying to build and establish a web presence. The Internet plays a major role in information dissemination and business transactions today, so everyone wants to rank a good spot online and become visible through SEO.
Continue reading “5 Steps to Start SEO Business from Scratch”
Isn’t it mesmerizing when we hear a word ‘Party’? Oh yes! Usually, people find out reasons to party, to celebrate something which excites them. From the busy schedule of our daily lives, it is something great to be a part of a get together when it calls.
There’s no doubt that technology is revolutionizing the world, and it’s certainly affecting the real estate industry. With studies suggesting that 92% of all home buyers today use the internet at some point to search for a home, it’s important to understand how to make use of digital technologies and digital marketing strategies in order to capitalize on the changes occurring in the real estate industry. While it will require a little more work than simply creating a website, it’s actually not that difficult to be successful with digital real estate.
Journal title: Journal of Retailing and Consumer Services
Authors: Purva Grover and Arpan Kumar Kar
We investigate the impact of advertisements and promotions on Twitter. The study explores user participation, user engagement and user retention on Twitter. The study proposes a new Social Media Engagement model for understanding user dynamics. The study provides interesting inputs for promotional marketing tweets.
Projects are incredibly diverse, and project management software reflects that diversity. So to some extent, it’s a question of selecting software that suits the way your organisation works and the kind of projects you do. But another key factor should be the project methodology you’re using. If it’s a structured method, such as PRINCE2 or Agile, it’s a good idea to choose project management software that complements the method you are using.
Continue reading “A Guide to the Best Project Management Software”
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