ICTs, Business and Society
Tag: Digital marketing
A New Frontier Like The Old West
In the “Old West” as romanticized in film and literature, cowboys roamed the streets picking gunfights with one another while sensually crazed frontier women watched from slatted windows fanning themselves with finery shipped in from the almost mythical Chinese lands to the far east. Continue reading “Modern Marketing Advantages May Be In Their Golden Age”
Digital stores have become synonymous with their brick and mortar counterparts. In the modern business landscape, just about every physical retail location offers up some sort of Internet based buying experience. Digital stores are always open, require little actual upkeep, and can become valuable revenue streams. One of the most basic principles associated with digital selling is the shopping cart.
Continue reading “Consider All the Options for Your Digital Store”
Hotel companies should definitely embrace social media as part of their advertising strategy because it can attract a new audience to their website. The most popular platforms to use are Twitter and Facebook, but something that has gained a significant amount of followers in recent years is photo-sharing site Instagram. It has millions of people using it and putting up their best images with its famous filters. This amazing social media platform is ideal for hotel businesses as tourists adore sharing pictures while on holiday. Firms should create a profile because they can put up gorgeous photos of their property especially of a spa and gardens. Continue reading “Why Hotel Firms Must Be on Instagram To Compete Against Rivals for New Customers”
Promoting a company online is a necessary part of running a business as this is where a major amount of sales happen. Digital marketing is where a company thinks about its paid advertising campaigns, website design and social media. All of these components make up a successful online presence that will result in greater web traffic and sales. Getting these things right is important for a small or large business because customers can be put off very easily if they do not like a website. What needs to be done is focus on each area to ensure that the company is using their advertising money towards the best solutions for the site. Continue reading “How To Create A Top Business Website With A Professional Digital Marketing Company”
The mobile smartphone is now everything at once – companion, personal banker, shopper and entertainer. Are you using your mobile phone to its fullest potential?
You forgot that today was the last day for your insurance premium payment. While you wait for the traffic lights to change, you quickly pull out your phone and make the payment from your mobile banking app… Continue reading “Your mobile phone – The hub of all things digital”
When you’re thinking about starting up a hotel business and are considering the ways you can make yours a unique success – there are probably a host of priorities that immediately spring to mind. These priorities will no doubt include working on your marketing campaign, considering the right way and the right time to properly launch your website, the way you will handle to content on your website and manifest customer service consideration you will no doubt have. Continue reading “The Customer, the Client and Your Internet Booking Engine”
Social media video consumption has been on the rise over recent years. Because it is becoming a more popular medium than text and images, more social networks have made interacting with videos easier for users. Likewise, businesses have started to incorporate social media video marketing strategies that have lead them to digital prosperity. Continue reading “The Most Popular Types of Video on Social Media”
The marketing landscape has undergone some vital changes during the past few years, and most of those improvements can be traced back to the continuous growth of digital platforms. As a result, companies have started to rely more on digital solutions to keep data organized and refined. Meanwhile, others have learned to keep their customers engaged using a newsletter through ActiveTrail other email marketing tools. Then finally, there are also those who have found strength in stabilizing their mobile and social media marketing campaigns.
Continue reading “Three Software that Can Boost the Digital Marketing Campaign of Your Business”
With the advent of the internet driven era, organizations are transforming their operations so that they can harness the power of the web driven ecosystem and grow sustainably. This has led to the digitization of both processes and products. In such a digital economy, the need was realised to leverage upon innovative business models to reach out to new customers and segments. In view of this, digital marketing and hence the emergence of search engines and social media has played a significant role. In addition to this, strategic innovation approaches are needed to optimize the innovation portfolio, to help organizations achieve sustained competitive advantage and transformational growth. These emerging approaches are heavily dependent on leveraging the information assets of the organizations which is possible through the business analytics.
Date of the Programme: 05/01/2017 to 06 /06/2017
Tech Talk 
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