Category: Business

Case Study – Gendered Culture at BrightWave Advertising

1. The Spark Behind the Investigation

In March 2025, a confidential report landed on the desk of Meera Sanyal, an independent organizational consultant and workplace culture investigator. The report, commissioned by the HR Director of BrightWave Advertising Pvt. Ltd., outlined a troubling trend: in the last 14 months, eight mid-level female employees had resigned, citing “personal reasons” in their exit interviews. However, in informal HR debriefs, phrases like “toxic culture,” “male bias,” and “inappropriate behavior” kept surfacing. BrightWave, a Mumbai-based creative agency with 220 employees, had built its reputation over a decade as one of India’s most daring boutique advertising firms. It won national awards for campaigns that celebrated female empowerment and diversity — ironic, given what was unfolding inside its own walls.

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Starting a Business? 4 Things to Consider

Starting a Business? 4 Things to Consider

Starting your own business stands as one of those transformative decisions. The prospect of bringing your ideas to life feels incredibly energizing, but there are some things to consider. Your journey into entrepreneurship may involve careful evaluation of several key factors.

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5 Effective Product Development Tips

5 Effective Product Development Tips

Product development is a critical process that determines the success of any product in the market. Whether you’re launching a novel gadget or improving an existing service, understanding the nuances of this process can be helpful.

This article delves into five effective tips for product development.

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Top Benefits Of Getting All Your Graphic Design And Marketing In One Place

Top Benefits Of Getting All Your Graphic Design And Marketing In One Place

It’s hard to deny the appeal of the convenience of one-stop shopping, as evidenced by the popularity of department stores that sell clothing, home goods, health and beauty products, toys, electronics, and groceries all under one roof. The immediate benefit to consumers is obvious: You save time and gas money since you don’t have to drive around town to different stores to get what you need. You also reduce the stress of dealing with multiple companies and employees.

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From Good To Great: 3 Skills Useful To Teams

From Good To Great: 3 Skills Useful To Teams

Teams that distinguish themselves from the rest are those that excel in key competencies. Moving from good to great requires a concerted effort to develop skills that enhance productivity, foster collaboration, and drive innovation.

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Why Is Health Important In The Workplace?

Why Is Health Important In The Workplace?

The impact of workplace health is often underestimated in today’s corporate landscape. Yet, maintaining a healthy work environment benefits both the workforce and the organization itself. A health-focused workplace creates an atmosphere that nurtures productivity and development.

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How to Recover After Leaving a Toxic Work Environment

How to Recover After Leaving a Toxic Work Environment

Leaving a toxic work environment can be both liberating and daunting. While breaking free from negative influences and stressors is a significant step toward better mental health, the transition can also leave you feeling uncertain about your future. You might find yourself questioning your self-worth, professional capabilities, and potential paths forward. It’s essential to recognize that you’re not alone in this journey and there are actionable steps you can take to rebuild and thrive.

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Trying to Boost Business Visibility? 4 Things You Could Do

Trying to Boost Business Visibility? 4 Things You Could Do

Boosting your business visibility is crucial for attracting new customers and maintaining a strong brand presence. As businesses across the globe strive for recognition, strategies for enhancing visibility have evolved.

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3 Reasons to Consider the Installation of a Cloud-Based Phone System for your Enterprise

3 Reasons to Consider the Installation of a Cloud-Based Phone System for your Enterprise

The emergence of the Internet over the last few decades has revolutionised the world of communication while this is especially pertinent if you are currently seeking to enhance the telephone infrastructure of your enterprise in the southern hemisphere country of Australia, because you should consider three compelling reasons to install a cloud-based phone system without experiencing any delay. Moreover, this type of communication system can provide your Australian business with increased flexibility, reduced operational costs and seamless scalability, each of which could significantly elevate your communication capabilities as well as enhance your overall business performance. Similarly, you should continue reading this insightful article because you can discover how the adoption of a cloud-based telephone solution can strategically position your enterprise for long-term success, especially when it comes to the increasingly digital and competitive environment across the country.

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The Best Tech Investments for Small Businesses

The Best Tech Investments for Small Businesses

In today’s increasingly digital world, small businesses must leverage the right technology to stay competitive, efficient, and scalable. With the right tech investments, they can streamline operations, improve customer experiences, and drive growth.

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