Category: Management

Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics at IIT Delhi 2017

With the advent of the internet driven era, organizations are transforming their operations so that they can harness the power of the web driven ecosystem and grow sustainably. This has led to the digitization of both processes and products. In such a digital economy, the need was realised to leverage upon innovative business models to reach out to new customers and segments. In view of this, digital marketing and hence the emergence of search engines and social media has played a significant role. In addition to this, strategic innovation approaches are needed to optimize the innovation portfolio, to help organizations achieve sustained competitive advantage and transformational growth. These emerging approaches are heavily dependent on leveraging the information assets of the organizations which is possible through the business analytics.

Date of the Programme: 05/01/2017 to 06 /06/2017

Programme Brochure can be downloaded from IIT Delhi Website.

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Actionable Ways to Improve Your Brand Presence

A company’s brand is one of its most important assets, influencing public perception, customer interaction, and revenue numbers. There is even anecdotal evidence that it can have a moderate impact on regulatory and legal proceedings. Most firms recognize the importance of branding, and want a strong brand. But how do you do it?

We are going to specifically be discussing printed brand presence. Brand presence online, in the community, on the radio waves and on the airwaves are all important, and considerations for future articles. Continue reading “Actionable Ways to Improve Your Brand Presence” →

Acquiring 10 licenses / registrations ensures that the business is legal

Many small business owners are unaware of the license procedures that are required for operating their business. The license for a business depends on various factors like the type of the business, the regulations, and policies imposed by the government and the area in which they are planning to start the business. The license is a legal permit given by the local government to the company that indicates that it runs an authorized business and it is not only applicable to the new business, but even an existing company has to renew their application after a particular period. There are some businesses that require more than one license to operate their business legally in that state which is time-consuming and expensive, even though it is a tedious and frustrating process, obtaining all the legal documents and certificates enables the business to operate without any issues. Because if a company is found in non-compliance, they have to pay penalties and they are chances even for permanent closure of the business. Continue reading “Acquiring 10 licenses / registrations ensures that the business is legal” →

Case Study on Software Effort Estimation

Consider a use case for a human resource management software. The user will be entering his employee id into the system to query and find out the number of leaves he has taken in the ongoing year, and the different types of leaves which are still available to him. Also the system will simultaeneously generate a report of the leaves taken by him in the previous 3 years.

Conduct a function point analysis and estimate the time and effort such a development would require. Mention all assumptions while proceeding on your analysis.

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Software Development Methods – case study for class

Rudioty Inc. is planning to implement a new project for managing its customer information assets using cloud solutions. Rudioty manufactures high tensile gears for sports automobiles which can withstand high temperature and stress. Since, Rudioty operates in a very niche field and the readily available COTS products in the market are not really suitable for the company. Rudioty has engaged with TechNizant to develop and implement a new solution for this requirement. TechNizant is one of the top 5 system integrators globally and has over a decade of experience in the domain. TechNizant has implemented many such applications in the same industry in the last 5 years. The business processes of Rudioty  underwent massive BPR when the first wave of computerization happened a decade back. The operational processes thus are less likely to require significant changes, except for the geographic expansion of the firm, due to which financial reporting needs to be modified. Further this has led to the need for integration among data repositories, which have been siloed in different functional warehouses. However, the processes in Rudioty is very complex and inter-connected with each other. The CIO’s team often complain about the lack of support from the top management, for IT initiatives. IT projects are often looked upon as cost drivers. The CIO’s team is also risk averse and wants the solution to have maximum acceptance among the functional management.

What software development methodology should the Project Manager at TechNizant follow?

An SME Loan Can Help You Build Your Dreams

It is interesting to know that as of June 2016, India recorded approximately 4,200-4,400 start-ups. According to a report by a top lobby group, Nasscom and Zinnov Consulting, India has the third highest number of start-ups in the world, behind only the US and the UK. It is possible that India will overtake the UK (4,500-5,000 start-ups) in 2017. Another important statistic to know is that most of the founders, almost three out of every four, are under the age of 35. Thesesure are the few guys who will be fulfilling their dreams early in life. Continue reading “An SME Loan Can Help You Build Your Dreams” →

Myths about Tax Refunds

When you think of April, do you feel a fondness for warmer weather and flowers, or do you feel a sense of dread for the tax deadline? It seems like a lot of people these days focus too much on the negative aspects of filing their taxes. Some of them think about it so much that they forget to appreciate the return of spring. It probably doesn’t help that taxes are in the news due to elected officials who want to lower taxes even though the United States has one of the lowest tax burdens in the developed world. Continue reading “Myths about Tax Refunds” →

Forex Trading For a Living

Believe it or not, there are Forex traders out there who live a comfortable life solely through trading on the Forex market. In might seem like a dream to some of you who are doing it as a side job while maintaining your finances through the main employment. But it is clear that trading Forex for a living is possible. Yes, it takes a lot of dedication and time to become a successful trader but fortune comes to those who work hard in order to achieve it.
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Pricing Mechanisms and Strategies

Pricing [1,2,3,4] becomes, more often than not, a major challenge for marketers, as one of the key decision point for marketing any product or service. A major point of deliberation is what approach for pricing is suitable for a particular product or service. The infographic provided adds insight on the different approaches for pricing. Continue reading “Pricing Mechanisms and Strategies” →